A busy, specialist UK importer looking to launch new agencies, which also introduced new regions to their existing portfolio from South Africa and France. The Producer Toolkit framework helped create structured, coherent content to communicate the launch and an information resource to support sales.
An unusual wine, produced in tiny quantities, relatively unfamiliar to most UK consumers, that would sit in a high value, niche sector of the wine market. It was essential to support launching Luis XIV Fondillón with clear communication of its heritage and unique winemaking.
We worked with Rebecca and Ian to identify and structure the right content, to respond with good quality information for wine trade and press. This also gave them detailed information ready to hand, to make available and accessible from their new website.