Services

The Producer Toolkit

Our framework provides a structured and interactive approach to help small producers stand out in the UK wine market.

Our Approach

Our framework will help you support wine sales and communicate ‘your story’ in a way that will captivate the imagination of your target audiences and consumers.
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Our service will expertly guide you through capturing and collating the right information to ensure it is available and accessible to the UK trade and press, invaluable in today’s fast moving, digital world.

AUDIT

We will assess all your available information to gain an overview on its quality, relevance and accessibility, both on and offline.  Our review includes any information or digital assets you currently make available to trade, press and consumers.

PROCESS

Our interactive process will capture that which is benchmark and unique about you, all the relevant technical and factual, as well as engaging and descriptive information.  ‘Your Story’ is crystallised and communicated in two professionally presented, simple formats:

  • Producer Profile – standalone information which provides important context to support the specific detail for individual wines.
  • Wine Information (Tech) Sheet – factual and engaging detail for each wine in a consistent and coherent format.

OPTIONS

Our framework is flexible to suit your individual requirements.  The finished result is tailored entirely to you and will exceed expectations well beyond the industry standard, with the high quality and breadth of information you have supplied in support of your wines.

Audit

We will assess all your available information to gain an overview on its quality, relevance and its accessibility both on and offline. Our review includes any information or digital assets you currently make available to trade, press and consumers.
Producer Toolkit
Important considerations for taking a thorough audit of your current information: 
  • How confident are you on the relevance and quality of information you currently provide?
  • Does it provide sufficient, relevant detail, clear benchmark information, speak uniquely of you and your wine?
  • Can it fully communicate ‘Your Story’ when you are not there to explain everything in person?
  • Does it meet the needs of your agent or importer to respond efficiently to information requests, to fully support your sales in the UK wine trade?
  • Can journalists, independent retailers, sommeliers, or consumers easily find out more about you?
  • Is it accessible, downloadable, available online? Is it up to date?

Digital assets – what do you currently make available?

  • High quality digital bottle shots, logo and general images are integral to a professional presentation of your information
  • they are an essential part of your toolkit for you and your customers to communicate online

Process

Our structured, interactive process will expertly guide you through capturing and collating the right information to ensure it is available and accessible to the UK trade and press, invaluable in today’s fast moving, digital world.
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Our framework will help you support wine sales and communicate ‘your story’ in a way that will captivate the imagination of your target audiences and consumers:

  • clarify what is relevant for inclusion from a trade perspective.
  • focus on and consolidate the most important, unique information about you
  • ensure the correct use of language and terminology, both cultural and technical
  • benchmarks to give context to your wines, their characteristics and origins
  • highlight your philosophy, winemaking practices and style.
  • portray a more complete picture of you as a producer

‘Your Story’ is crystallised and communicated in two professionally presented, simple formats: 

Producer Profile

This is a stand-alone document to provide a detailed summary of all aspects about you as a Producer. It supplies important context to the information on individual wines.

Wine Information (Tech) Sheet

Created for each wine to a consistent and coherent format, including both factual and engaging content, both wine specific and linked to your Profile.

Options

Our audit will identify flexible options from our framework best suited to your individual requirements. We deliver a result that is tailored entirely to you, to support your wines with a high quality and breadth of information, that will exceed industry expectations.

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We can offer further advice and assistance on:

  • DIGITAL ASSETS – best practice for the required bottle shots and digital images
  • BRANDING & STYLISATION – developing our initial format to reflect individual branding

PRODUCERS

Creating from scratch:

  • identify and collate everything you will need to a very high standard
  • include linguist support in French or Spanish to refine in to good English

Working from existing content:

  • improve on coherence and consistency
  • ensure it links correctly to your overall communications on and offline

The finished format achieved is simple and professionally presented:

  • easy to manage and update, both for new vintages and for new wines.
  • readily accessible to customers, trade and press both via email and downloadable online

IMPORTERS

Our expertise is understanding how to work directly with producers on your behalf, to achieve the best results:

  • using our knowhow and best practice to collate and consolidate all their relevant information to our high standards
  • improve the availability and accessibility of their information to provide effective promotional and sales support in the market with trade, press and ultimately consumers.

"I have learnt the importance of building a good understanding and relationship with producers to bring their wines successfully to the UK market. As an importer you hold the responsibility for their livelihood".

Karen Jenkins, Founder at WineWithal

Assess the quality, relevance and accessibility of ‘Your Story’ for the UK wine trade.